About
Morten Hannesbo
The most important asset in any company are its people. Throughout my career, I have shown a deep passion for driving business growth by empowering employees to achieve their full potential in the workplace. However, it also takes hard work, detailed planning and constant improvement to deliver outstanding results over time. Building a strong emphasis on these aspects is where my experience and expertise lies.
This expertise was built through over 25 years of C-level experience in both multinational and family-owned companies in Germany, UK, France, Switzerland, Sweden and my native Denmark. Working at large worldwide players like Mærsk, Scott, Ford, Toyota and Volkswagen as well as board responsibilities at smaller companies such as the local forklift company Lindells in Sweden and the Bellevue Theater in Copenhagen has given me insights into a broad variety of working cultures. These insights helped me develop a successful career in my most recent position as CEO of AMAG Group in Switzerland for the last 12 years.
In 2023 I started hosting the YouTube and Podcast channel Mobility Insider. Here I share my automotive – and mobility experience as well as my views on new mobility solutions and exciting cars (primarily BEVs and Plug-in-hybrids).
In 2022 I joined Boyden Executive Search Switzerland as a board member and shareholder. I work across all sectors and industries and am part of the Automotive sub-sector of Boyden Europe.
Outside the office you are most likely to find me cycling through many of Switzerland’s beautiful landscapes, enjoying time with my family, or driving my 50-year old Porsche 911T. I also hold a strong interest in photography, allowing me to capture these moments and experiences.
I am based in Zug, Switzerland.
Curriculum Vitae and key experiences
Education:
2021: Henley Management College / University of Reading – Professional Certificate in Executive Coaching
2016: Singularity University, San Francisco – Fast Modelling and Moonshot Ideas
2015: Copenhagen University – Professional Certificate Board responsibilities in European companies
2009: SMP St. Gallen – St. Galler Geschäftsführer und CEO-Programm
2004: Henley Management College / University of Reading – Master of Business Administration
2003: Ford Six Sigma Academy – Six Sigma Champion (ASQ Standard)
1995: Børsen Executive Education – MarkStrat market simulation training
1982: M.I.S.E. – Mærsk International Shipping Education
1979/1980: Aars Business School
Professional career:
Group CEO, AMAG Group AG — 2007-2009 MD, 2009-2021 Group CEO
Managing Director LL3, Ford of Europe — 2000-2007
Managing Director & President, Nissan Motor (DK) — 1997-2000
Vice President, Toyota Danmark A/S — 1986-1997
A P Møller MÆRSK — 1979-1986
BOARDS AND OTHER EXPERIENCES
Boyden Switzerland AG. Board member and Senior Advisor since 2022
Carvolution AG. Board member since 2022
KSU A-Technik. Board member since 2021
auto-schweiz, Swiss car importers association. Vice-chairman 2008-2021
GIMS Geneva International Motor Show. Member of the Foundation Council 2011-2020
Scott Sports SA. Independent Board member since 2011
EFL Europa Forum Luzern. Member of the Executive Committee and treasurer since 2018
Swiss eMobility. Vice President, Board member since 2018
Digital Switzerland. Board member 2019 – 2021
SEF. Member of the jury SEF.Award for young entrepreneurs in Switzerland 2010-2021
AMAG Services AG/Europcar Switzerland, chairman of the board 2017-2021
AMAG Leasing AG, CEO and board member 2009-2021
AMAG Corporate Services AG, chairman of the board 2017-2021
AMAG First AG, chairman of the board since 2017-2021
Ford Motor Co. (Switzerland), chairman 2006-2007
Lindells Forklift, Sweden, board member 1997-2000
Yuksel A/S, Denmark, board member 1997-2000
Bellevue Theater, board member 1996-2000
Copenhagen Business School, external examiner, 1996-2000
LANGUAGES
Fluent in English and German as well as my mother tongue, Danish. Good understanding of French, Swedish and Norwegian.
PUBLIC APPEARANCES
Very experienced public speaker at large events and TV. See examples:
Swiss television SRF Eco, mobility, 2019
Swiss television Audi, technical issue, 2015
